Experts help you choose the best product for your teeth,If you’re lazy about brushing and flossing, no toothpaste will save your smile. But for those who stick to their dentist’s directives, the right gel or paste could prevent gum pain, stained teeth, cavities, and other more serious dental debacles, says Ada Cooper, DDS, a New York-based dentist and spokesperson for the American Dental Association (ADA).
“Choosing a brand can be tricky because there are just so many options,” says Dr. Cooper. First things first: Always look for the ADA seal on your toothpaste’s box. “This shows the product has been tested, its claims are legitimate, and its ingredients are effective,” she explains. Also, whether you like pastes or gels, cinnamon or spearmint flavors, keep in mind that those factors have nothing to do with your dentifrice’s effectiveness, Dr. Cooper adds.